Intelligent Branding & Website Design
to refine & enhance your business
Newcastle | Lake Macquarie | Port Stephens | Hunter Valley & beyond
branding + websites
with purpose
Your brand is more than just a logo—it’s how your business is perceived, understood, and remembered. At Minerva Design and Media, we combine strategic insight with creative craftsmanship to develop brand identities and custom websites that position your business for growth. Whether you’re launching a new venture or refining an established presence, we deliver designs that are not only cohesive but also purpose-driven—designed to build trust, engage your audience and drive results. Our approach mirrors a balance of intellect and artistry. From crafting branding that tells your unique story to designing websites that convert visitors into loyal customers, we create digital experiences that not only look great but work seamlessly. And when you’re ready to amplify your reach, our SEO strategies ensure your website is found by the right audience—helping guide your business toward lasting success.
mi-NUR-va/ noun. | A creative studio specialising in branding, website design and media, named after Minerva, the Roman goddess of wisdom and the arts.
branding + websites
with purpose
Your brand is more than just a logo—it’s how your business is perceived, understood, and remembered. At Minerva Design and Media, we combine strategic insight with creative craftsmanship to develop brand identities and custom websites that position your business for growth. Whether you’re launching a new venture or refining an established presence, we deliver designs that are not only cohesive but also purpose-driven—designed to build trust, engage your audience and drive results. Our approach mirrors a balance of intellect and artistry. From crafting branding that tells your unique story to designing websites that convert visitors into loyal customers, we create digital experiences that not only look great but work seamlessly. And when you’re ready to amplify your reach, our SEO strategies ensure your website is found by the right audience—helping guide your business toward lasting success.
graphic design that connects, impacts & aligns
Minerva is more than a design studio—we are a strategic partner in crafting brands that are intelligent, timeless and built for impact.
Inspired by Minerva, the Roman goddess of wisdom, creativity and strategy, we bring a thoughtful and refined approach to branding, websites and digital design. We blend intellect with artistry, ensuring that every brand we create is both visually compelling and strategically positioned for success.
Here’s how we help businesses build a lasting and impactful brand presence:
wisdom-led branding strategy
Wisdom and foresight—qualities applied to every project. We take the time to deeply understand your business goals, market landscape and audience, allowing us to craft a brand identity that is both meaningful and enduring.
creative execution rooted in meaning
Minerva inspires our intentional and bespoke design approach. From logos and typography to web design and digital experiences, we ensure that every visual element tells your story with clarity and impact.
strategic consistency across every touchpoint
As a guardian of structure and order— these qualities that are vital in branding. Whether online or in print, we ensure your branding remains cohesive across websites, social media, marketing materials, and packaging, reinforcing brand recognition and trust.
collaborative & thoughtful approach
We work closely with you to guide and refine your brand, providing insights and expertise that position your business for long-term success.
We bring wisdom, creativity, and strategy together to craft brands that don’t just look good—but are built to last.
graphic design that connects, impacts & aligns
Minerva is more than a design studio—we are a strategic partner in crafting brands that are intelligent, timeless and built for impact.
Inspired by Minerva, the Roman goddess of wisdom, creativity and strategy, we bring a thoughtful and refined approach to branding, websites and digital design. We blend intellect with artistry, ensuring that every brand we create is both visually compelling and strategically positioned for success.
Here’s how we help businesses build a lasting and impactful brand presence:
Wisdom-Led Branding Strategy
Wisdom and foresight—qualities applied to every project. We take the time to deeply understand your business goals, market landscape and audience, allowing us to craft a brand identity that is both meaningful and enduring.
Creative Execution Rooted in Meaning
Minerva inspires our intentional and bespoke design approach. From logos and typography to web design and digital experiences, we ensure that every visual element tells your story with clarity and impact.
Strategic Consistency Across Every Touchpoint
As a guardian of structure and order— these qualities that are vital in branding. Whether online or in print, we ensure your branding remains cohesive across websites, social media, marketing materials, and packaging, reinforcing brand recognition and trust.
A Collaborative & Thoughtful Approach
We work closely with you to guide and refine your brand, providing insights and expertise that position your business for long-term success.
We bring wisdom, creativity, and strategy together to craft brands that don’t just look good—but are built to last.
recent work
design, digital
& branding solutions
branding & identity
Brand strategy & positioning
Logo design & brand identity development
Brand guidelines (color palette, typography, usage)
Visual storytelling & brand messaging
Business card & stationery design
Social media branding (profile images, templates, post designs)
website design & development
Custom website design
Responsive & mobile-friendly websites
WordPress & Squarespace
Website audits & redesigns
E-Commerce with Shopify, Squarespace and WooCommerce
print & packaging
Offset and Digital Printing (large and small runs)
Business cards & stationery
Brochures & flyers
Posters & signage
Packaging design & labels
Booklets & magazines
Menus & price-lists
Custom print marketing materials
seo optimisation
SEO-friendly website structure & setup
On-page SEO (meta descriptions, keyword integration, heading structure)
Website speed & performance optimisation
Google My Business setup
social media
Social media management and scheduling
Social media content design & layout
Highlight covers & branded elements
freelance design
White-label design support for agencies & marketing teams
Outsourced branding, web and design services
Flexible freelance support for short or long term projects
Brand-aligned execution
client management
Dubsado Setup & Customisation
Workflow Setup & Automation
Dubsado Maintenance
Template & Form Design
Integration & Training
design, digital
& branding solutions
branding & identity
Brand strategy & positioning
Logo design & brand identity development
Brand guidelines (color palette, typography, usage)
Visual storytelling & brand messaging
Business card & stationery design
Social media branding (profile images, templates, post designs)
website design & development
Custom website design
Responsive & mobile-friendly websites
WordPress & Squarespace
Website audits & redesigns
E-Commerce with Shopify, Squarespace and WooCommerce
print & packaging
Offset and Digital Printing (large and small runs)
Business cards & stationery
Brochures & flyers
Posters & signage
Packaging design & labels
Booklets & magazines
Menus & price-lists
Custom print marketing materials
seo optimisation
SEO-friendly website structure & setup
On-page SEO (meta descriptions, keyword integration, heading structure)
Website speed & performance optimisation
Google My Business setup
social media
Social media management and scheduling
Social media content design & layout
Highlight covers & branded elements
freelance design
White-label design support for agencies & marketing teams
Outsourced branding, web and design services
Flexible freelance support for short or long term projects
Brand-aligned execution
client management
Dubsado Setup & Customisation
Workflow Setup & Automation
Dubsado Maintenance
Template & Form Design
Integration & Training
testimonials
creative vision and collaborative spirit
helping us elevate our thinking
Minerva have been supporting Etvia’s branding, website and marketing initiatives for over a year and our experience has been excellent. What has impressed us most with Minerva are the turnaround times from briefing to outputs and helping us elevate our thinking when we are not overly clear what direction we want to take. We have engaged Minerva on a diverse range of projects, often concurrently, including a branding refresh, website re-design, digital and print marketing and training materials. In each case the attention to the audience and the creative solutions provided were always on point and project managed from start to finish.
Janet | Co-Owner Etvia
Fresh perspective & strategy
As a small business owner, my journey has been one of rapid growth. Ash came highly recommended, and from our first meeting, I knew she was different. She wasn’t just selling a service—she wanted to understand my business. Her expertise was clear when she asked, “How connected are you to your business name? I have a couple of ideas.” That’s when I knew she wasn’t just listening—she was bringing fresh perspective.
Ash didn’t just rebrand my business; she elevated it. She delivered the high-end edge of a top agency with the care and creativity of someone truly invested. If you need someone to refine and share your vision, Ash is the one.
Jenna | Owner, Jenna Affleck Newborn Care
A great asset
Ashleigh has been a great asset to our club. She’s highly knowledgeable, approachable, and always open to feedback. Her event designs, including posters, are bright, eye-catching, and perfectly suited to our audience.
Her expertise in social media ensures our posts are always timely, engaging, and strategically scheduled for maximum impact. From concept to execution, she brings creativity and professionalism to everything she does.
We couldn’t recommend Ashleigh highly enough.
Jackie | Events, Mayfield West Bowling Club
Above and Beyond
I’ve been working with Minerva Design and Media for 3 years. From the moment we connected she has been a godsend for my business! Guiding me to find clarity in my brand’s voice. Ash created my branding that perfectly encapsulated the essence of my business. She brainstormed ideas with me, offering a wealth of advice, knowledge and creative flair for everything from new business names to colour themes, simplifying my package options and more! Ash offers such a wide range of skills and has provided designs over the years for my vow guide books, signage for expos and suggested a range of different materials I could use for my expo setups. She has gone above and beyond to help me in every aspect. I would highly recommend her to any other vendor!
Joanne | Celebrant, The Soulful Celebrant
worth every penny
Ash’s process is a game-changer. I really appreciate the structure she brings to the table. We had some robust discussions that provided clarity, I always felt confident in her expertise. She didn’t just help me refine my vision—she pulled me out of the depths of decision fatigue and sent me on my way with more than just a logo. I walked away with a brand identity that I’m genuinely excited about.
I’ll admit, I was hesitant about the investment at first. But hindsight is 20/20 and Ash is worth every penny. No regrets—just a brilliant experience and a brand I love.
Julie | Julie Muir Marriage Celebrant













