Branding, art direction & label design
for BB Candle Co
BB Candle Co
Branding, Art Direction and Label Design
BB Candle Co approached me with a clear vision—branding that felt modern, elegant and luxurious while maintaining an air of minimalism. Their goal was to connect with young professionals looking for an indulgent yet affordable candle experience.
To achieve this, I developed a refined brand identity that seamlessly blended sophistication with simplicity. Every element, from typography to colour selection, was carefully considered to ensure a cohesive and elevated aesthetic. The packaging design followed suit, with sleek, minimal product labels that reinforced the brand’s premium feel while maintaining approachability.
Beyond the visual identity, I crafted brand guidelines to ensure consistency across all touchpoints. To bring the brand to life, I art-directed a professional photoshoot in collaboration with a photographer, capturing BB Candle Co’s products in a way that showcased their elegance and appeal. Additional assets, including business cards and signage, further solidified a polished and memorable brand presence.
The result? A strong, visually arresting identity that embodies the ethos of affordable luxury—resonating with the modern, design-conscious consumer.
BB Candle Co
Branding, Art Direction and Label Design
BB Candle Co approached me with a clear vision—branding that felt modern, elegant and luxurious while maintaining an air of minimalism. Their goal was to connect with young professionals looking for an indulgent yet affordable candle experience.
To achieve this, I developed a refined brand identity that seamlessly blended sophistication with simplicity. Every element, from typography to colour selection, was carefully considered to ensure a cohesive and elevated aesthetic. The packaging design followed suit, with sleek, minimal product labels that reinforced the brand’s premium feel while maintaining approachability.
Beyond the visual identity, I crafted brand guidelines to ensure consistency across all touchpoints. To bring the brand to life, I art-directed a professional photoshoot in collaboration with a photographer, capturing BB Candle Co’s products in a way that showcased their elegance and appeal. Additional assets, including business cards and signage, further solidified a polished and memorable brand presence.
The result? A strong, visually arresting identity that embodies the ethos of affordable luxury—resonating with the modern, design-conscious consumer.
